Unit Economics Calculator

About this tool

Explore product economics using customer acquisition cost (CAC), lifetime value (LTV), conversion, churn, MAU/DAU and ROI. Results depend on the inputs and assumptions used.

Features:

• Acquisition metrics — CAC, traffic conversion and cost per click
• Revenue metrics — LTV, average order value and margin
• User metrics - MAU, DAU, Churn Rate, Retention
• Financial metrics — ROI, ROAS and break-even point
• Interactive calculation — update results from your inputs
• Metric analysis — detailed metric breakdown

Use cases:

Plan marketing budgets, explore product profitability, compare acquisition assumptions and estimate the effects of scaling.